So, we all have our moments when we care about vanity a little too much maybe. Right?!

Whether it’s what we look like, whether we’re wearing the right thing, or our hair is perfectly in place.

[And no, don’t even try to tell me that’s only a chick thing.]

This annoying little thing can also happen with your business, and with your social media. Some folks get caught up in the vanity numbers.

• Have you ever stressed about the number of followers or fans you have?
• Maybe fallen prey to those trivial instincts and bought some fake ones to pad those stats?
• Or purchased a random email list?

I’m gonna guess that after the fact, those fans never did much for you. And that paid-for list didn’t really turn into many sales, did it? Heck, it probably even killed your open rates, amirite?

But the absolute worst is when that instinct compels you to chase the “likes.” Instead of putting content into the world, you end up crippled, all fetal-position-in-the-corner fearing that your new content won’t get the number of likes your last post got.

You literally let FONEL [ Fear Of Not Enough Likes 🤣 ] stop you from that new thing you want to try, or style you wanted to put out there. Don’t ever let FONEL win. Ever!

While I know it might feel good to look like you’re super popular on social media. And so many have bought into the whole “fake it til you make it” bit. [in completely the wrong way, I might add.]

But if it’s all for “looks,” it doesn’t mean much.

I mentioned in my last marketing minute that a page with 500 fans that are actually organic and have a real interest, very well could be making more sales than a page with 5,000 vanity fans.

It’s happening everyday on the internet. [I’ve seen it with my own two eyes 👀]

Invest your energy in real connections, and providing valuable content to your organic fans and followers, and you’ll be better off for it! Social media numbers aren’t customers folks, and that’s important to remember.