After my last post about the importance of business cards, I wanted to follow up as promised. Creating effective cards isn’t always as simple as listing your name and number. I want (and I’m sure you want) your business cards to actually perform well for you, so the following are some useful tips for business card success.
Describe your business.
Sometimes just a name isn’t enough. Make sure it really describes what you do or what services you offer.
Design for your audience.
Keep your industry and ideal audience in mind. Make sure to ask yourself if it’s appropriate and if will resonate within your industry.
Include all important information.
Contact information is the important part! Don’t forget your phone number or email address. Remember you want to make it as easy as possible for people to contact you.
Keep it simple and accessible.
It can be tempting to overload your card with every detail possible. But you need to make sure it’s still legible. If they have to get out a magnifying glass to read your phone number, guess what?! They’re not going to be calling.
Make it memorable.
You want your card to be memorable and to stand out from the crowd. With colors, shapes, die cuts, etc. there are so many possibilities. Just don’t forget tips 2 & 5 in some sort of creative whirlwind.
Get them professionally printed.
A Do-It-Yourself business card doesn’t always make the best impression. Business card printing is fairly affordable these days. There’s no need to be handing out a flimsy, inkjet printed card.
And for goodness sake,
when you hand out a card, make sure you get one in return. Go ahead and make that connection!
Do you have any other tips when it comes to designing or using business cards? Let us know below.