So you’ve been thinking about utilizing Twitter for business. Or maybe you’ve already created an account, but haven’t quite figured it all out. One thing you do know is that everyday millions of people are using Twitter to create, find and share ideas. So it can be a great tool for marketing your business. Here are some Twitter tips for your business that will help you harness its power.
Optimize your brand. Every good business has its own style and brand. Having a unique identity and voice is important. Your Twitter account should be consistent with your brand and should be an extension of it.
Twitter allows you to have a custom background, header image and icon. These should match your branding. You’re profile also contains a bio section that you should use to summarize your business. Make it attention grabbing, but succinct (you’ve only got 160 characters.)
Share Useful Content. People are on Twitter to share their own ideas, but also to obtain information from others. So in addition to sharing your own content, news, promotions, etc., you should also offer other people’s resources. You can add your own thoughts and commentary, but if you think a resource has value to your audience SHARE IT!
Follow the 80/20 Rule. A good guideline to follow in regards to what you’re sharing, is the 80/20 rule. Now this doesn’t have to be a super strict rule that can never be broken, but it provides a guideline. The 80/20 rules is as follows:
80% of what you Tweet should be information about things other than your business.
20% should be your own content, promotions, news, etc.
This rule seems to work well on Twitter, because people are there by choice to enjoy themselves. They’re not interested in being bombarded with sales pitches.
Be Responsive. A key part of Twitter and all social media platforms is to remember it’s SOCIAL. So if followers ask questions, respond to them. Building relationships and connecting with others is the whole point. So go ahead and get in on the conversation!
Have you used Twitter in your business? I’d love to hear about your thoughts and experiences.