have shown that 50% of people who follow businesses said they were more likely to purchase from the companies they engage with on LinkedIn. So clearly having a sound presence there could be incredibly beneficial for your business. But of course we all know that any social media takes time and planning. Much like a game of chess, going in with a solid strategy is vital,
so we’ve compiled a Six Step Success Strategy for Using LinkedIn for Business to help get you going.
We’ve written about LinkedIn being more than just a place for job hunters in the past
, but this time we’re talking more along the lines of how to use it for business and we’ve included a visual to help you out.
1. Update Daily
2. Welcome Your Connections
3. Look Professional
4. Utilize Groups
5. Find New Prospects
6. Demonstrate Your Expertise
Following this six step success strategy will help you increase engagement with your audience on LinkedIn. And they will be more likely to purchase products and services from your company. So how are you using LinkedIn? Do you have a set strategy in place? Do you have more tips?
Please share your questions and comments below.