We’re definitely living in a content overload kinda world these days. If you actually kept track of the number of posts, tweets and videos you read & share everyday your jaw would probably reach the floor. An Adobe Consumer Content Survey found that digital content consumption is still on the rise, and that consumers spend more than a quarter of their day engaging with content.
This can make for both interesting opportunities and challenges for marketers. While it gives us certainty that our audiences are online it leaves us with the challenge of cutting through all that noise. And the best way to do that is by producing good quality content.
[And here’s where you say, “But the good quality “stuff” takes a lot of time and energy, it can be hard to keep up.”]
And while that’s true there are some really great ways to repurpose your content to get maximum exposure, so you can focus on quality over quantity.
Blog Post > Short Videos
Take one of your most popular blog posts (a top 5 or 7 way to post works great for this, but really any post that has concise points in it) and break it into a series of videos. Voila, you’ve got new content for your own site, for your youtube channel, and several social media posts.
Video > Podcast
If you’re already making youtube videos, even at the most basic level you can simply download and convert that MP4 into an MP3. There are free tools that can convert the files for you. Or if you want to get the most out of it, you can edit that audio further adding intros, outros, etc.
Research > Infographics
Maybe your business is the sort that is very data focused, and you often feel like you don’t have all of that “sexy” stuff that people are lapping up on social media. Guess what!? If you’ve done a lot of market or consumer research and you have good solid data, you have content my friend. Take those numbers and turn it into an infographic, it’ll bring that “boring” content to life.
Customers > Q & A
This last one’s a little less medium focused, but do you have customers or any sort of audience? I bet they ask questions about your product or service all the time. You probably even answer without giving it much thought. Whether it’s things they ask in person or via email or phone, actual customer questions are a great thing to utilize. Create a FAQ on your website, answer a hot question in your next blog post, or heck go live on Facebook and do a Q & A session. No matter the delivery method this is super informative to both current and potential customers.
Alright, now head on out there and do a little self audit. Instead of feeling flabbergasted [BOOM, got this word in] about what content to create next, find a great piece and repurpose your content to deliver it in a new, fresh & different way.
If you need help with your content marketing, click here to contact me.
