Transcript:

Hey guys. So I talked before about not having to be everywhere on social media.

And I wanted to expand on that a little bit because it really applies to more than just social. It applies to your whole marketing strategy.

Let me ask you, have you ever found yourself overwhelmed by the number of marketing tools that are out there available to us now? I mean there’s that social platform over there and those really cool videos that business is having success with over there. And oh yeah events! Maybe we should try that.

The list is never ending.

It’s also exhausting.

While you’re running around like a chicken with its head cut off, just trying to keep up with things. And you’re not even all that sure you’re having success with them.

Spreading yourself too thin like that really just leads to subpar work, subpar content, and frustration.

And it really all goes back to having a sound marketing strategy from the very start. A great base to begin with. One that takes into account your target audience, but also you! What do you really excel at? Then taking all that and using it. Doing it well, and really sticking to it.

Now, that doesn’t mean that you can’t experiment with new things or adapt as you go, because of course you should.

But if you’re just chasing that next shiny object because it’s new or because you saw that business over there have success with it.

That’s a fools game.

And that’s the marketing minute.