Transcript:

Hey guys, Kelli, bringing ya another marketing minute, and this time I want to talk about social media, but not about getting in depth or technical about a specific platform. I’m going to talk about the bigger picture and how it fits into your marketing mix and strategy. And okay in 2019, at this point, we all pretty much know there’s not really any escaping the social beast. So, with that being said, there’s still an awful lot of businesses out there who are feeling that pressure, and maybe a little overwhelmed, because there are so many different platforms. That’s you, yeah I see ya out there. If that’s you, it’s okay. I totally get it. It’s super noisy out there. The truth is, it’s better to just pick one or two and do them really, really well. 

So my suggestion to you is to take into, One take into consideration where your target audience

and those customers seem to be at and engaging, coupled with your comfort level of the platforms. Which ones do you kind of like, take all those things into consideration, and then pick that one or two or a few platforms, and just do them really well. Because the social media truth is that you don’t have to be everywhere. And that’s the marketing minute.