Transcript:

Hey guys, so, I read the other day that Pew Research says that 2/3 of Americans think robots will take over in the next 50 years.

Well, I can’t see into the future or anything, but I think it’s pretty undeniable the massive impact that technology’s had on the world.

And instead of fearing automation and tech, I think, entrepreneurs and business owners, we just really got to embrace it. And here’s why.

In our businesses. There are loads of tasks that are very time consuming, but they’re not always exactly brain or thinking intensive. And I think anytime that you can automate and cut out some of those time-sucking busy-work tasks, the better.

I mean, that makes sense, right.

And oftentimes, I think the hesitations with automation.

Hesitations with automations.

Sorry. I think a lot of the hesitations about automation are that fear of losing the people; that personalization that is super paramount in our businesses.

And I would never ever ever advocate for removing the relationship side of things, but I think it’s all about striking and good balance. And I even argue that in a lot of cases, automation tools can really help you. They can allow you to personalize things even better.

I mean, if it can help you track your buyers, so that you can better tailor messages to them. And it can certainly free up time from the lesser important tasks leaving you the ability to focus more on the people and the relationships.

So, I say, embrace the automation.

And that my friends is the marketing minute.