Transcript: Hey guys, it’s Kelli. And this is the marketing minute. I’m super excited that you’re here checking it out. And I hope you’ll keep an eye out for more. Now to kick things off, I want to talk about what my number one rule of marketing is. And that’s selling the benefits, not the features. Now, Okay, I know this is gonna sound a little bit harsh, but no one cares about the awards you’ve won, or the high tech new equipment that you just got in. And all those sorts of bullet points that people tend to share in their ads. No one cares. What we care about, is how you can help us. So find that problem that your product or your service can actually solve for us. And if you can sell us those benefits, it’s going to go a long way towards your marketing success. And that, my friends is the marketing minute.