Transcript:

Hey guys for the marketing minute this week, I want to talk about authenticity.

And yeah it kind of makes me cringe a little bit using that word, but it’s not because I don’t agree with the concept, because I do. But it’s just because it’s become such a buzzword that a lot of people are throwing around. I don’t know, I guess I’ve always been like, great new song soon as it gets too popular and played. I’m out! Give me the obscure song on the album no one’s talking about. But I digress.

Authenticity: Now see, I prefer to refer to as not “faking the funk.” And heck yeah, I just air quoted that. But for real, it’s true. People can tell when you’re BSing them. So just stop.

Now don’t get me wrong I’m human. I’m female. I have a good side, and a bad side. But it’s not realistic if in every day, every social post, every situation, you’re all full hair, makeup and posed. And guess what, we can tell how frickin face-tuned that shit is. And there’s nothing authentic about that.

And here’s the thing, building relationships requires a little bit of personal vulnerability. And those relationships lead to sales.

Now see, there’s also a flip side to this. You gotta stop comparing your own work in progress to other people’s fully edited finished product.

And that’s marketing minute.