Freelancing is a great way to make money, but it can be difficult to stand out in the saturated market.
The best freelancers know how important it is for them to stand out from the crowd and get noticed by potential clients. Some strategies have been used by successful businesses to grow their brand, increase revenue, and garner more exposure all over the internet. Guru A says one thing, Maven B, says another. But I’m here to tell you, you don’t need a million tactics, you can use this one thing to achieve success.
I’m going to share the secret that has helped me make more money freelancing and how you can too without chasing tactics.
The internet has made it much easier to find freelance work and make money online. But it also means there’s more competition than ever before. I know that you’re entrepreneurial-minded people who want to be successful at whatever it is that you’ve set out to do. If you’re looking for ways to take your freelance business up a notch or two without doing anything too complicated then listen up because here’s what you need to do.
Master your messaging
The truth about people is: they can be selfish. They care about what’s in it for them. They need to hear the benefit they’ll receive by working with you.
Most freelancers feel a need to promote the laundry list of abilities they have or the many services they provide. But your list just falls on deaf ears. Because people understand that they’re being marketing to, and they’ve learned to tune it out. Often simply out of fear, freelancers fall into this trap. They believe that to compete they need to sell ALL THE THINGS they can do, often adding new services and more features. But this expansion of services is actually limiting them.
The other thing freelancers tend to do is sell their tactical skills. You tell people you’re a writer, designer, coach, etc. But if you’re selling the skill itself, your audience has heard of others who do the same. And they automatically have a value they place on that in mind. They’ve made your skill a commodity. That puts you in a giant pool of competitors. Because let’s face it, there are others out there who can do that tactical skill too.
So how will make more money freelancing and set yourself up for growth instead of falling into those traps?
You do it by mastering your messaging and positioning.
When you know exactly:
who your ideal clients are
what makes you/your service special
and how to deliver that message in a benefit-based way
You’ll no longer get lost in the crowd.
So, you’ve learned how to stand out from the crowd and make more money as a freelancer. We all want to be successful in our endeavors but it can often feel like we are struggling against the tide of other businesses trying to do the same thing. There are some strategies that have been used by successful business owners who know what they’re doing, and you’ve just learned #1 – mastering your message and positioning yourself strategically so you don’t get lost in a pool of competition!
Now go forth and share your newfound knowledge with others who may need these tips too!
If you want to join other successful freelancers who’ve defined their messaging, you can learn how to package your skills with messaging that will set you apart from your competitors and have clients clamoring for you in the ever-popular Craft Your Growth Message course.