Have you ever felt “stuck” when it comes to your business’s online brand? Maybe you’ve put together a website or got your business on social media, but you’re not sure what to do next, and you’ve been disappointed with the results? It’s possible the problem is your business’s brand image.
A brand is more than just a name or logo. It’s the totality of what your business stand for. Images, messages and customer experiences that you provide. Branding isn’t just for big marketing firms, it should include your small business too! The good news is: Improving your small business brand online doesn’t have to be so difficult. Ready to get “unstuck”?
Here are some tips to help improve your small business brand online.
1. Have a good name and logo and use it consistently. A great, recognizable brand starts with a solid name & logo. These things will and should be used across all your marketing and promotional channels. Put some thought into it. Think about what will resonate with your target customers, and reflect your company best. Once you’ve found your name and logo, make sure to use it consistently everywhere. (If you need help, let us know)
2. Be different. What makes your business unique? What are your values? Your story? What do you do that others in your industry do not do? Differentiating your business from your competitors is vital.
3. Make Sure Your Home Is In Order. You should utilize your website as your home base. It’s important to make sure your website meets the needs of your customers. It should be the hub of your marketing materials. It should be a place that customers get to experience your brand from the inside out. This includes the look and feel that you’ve chosen for your brand, but also the way you speak to your customers and tell your story. Your site shouldn’t just display products or services, it should show off your company’s personality as well.
4. Deliver value. Beyond your products or services, (because of course, quality matters there) you should focus on delivering value on your website and social media channels. Value could come in the form of pricing (e.g. special offers.) It could be exceptional customer service, or in knowledge shared in blog posts or ebooks. Different types of businesses will use different methods. The important part is that it’s valuable to your customers.
5. Be Active. There are many opportunities to build and active community both offline and online. Social media is a great place to engage and interact with your community. Ask questions, offer advice, and sharing relevant resources that your customer will enjoy and find useful. (Find more social media resources) Talking about your own business or marketing messages along the way. Just keep in mind social media is not just a billboard for your marketing messages. It’s a conversation tool!
Improving your small business brand online isn’t always easy. It does take time, effort and planning on your part. But it can be hugely beneficial. And even a small business can be BIG online!
We’d love to hear from you in the comments section. What’s causing you troubles with your business online? Or let us know what you’ve tried that’s been successful!