Did you know email is one of the top marketing tools to boost customer retention, increase revenue, and hone customer relationships?
In fact, according to WordStream, 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Also, 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
Therefore, email marketing is great for small businesses because it’s consistently shown to be an effective way to generate results online. So investing the time to hone and improve your email strategy is vital to your digital marketing success.
Why Analyzing Data from Email Marketing is Important
The best way to advance your email marketing efforts is to test and measure your results. Meaning, you must analyze the data to discover what’s working and what isn’t.
You see, it isn’t enough just to simply create an email campaign or send out email blasts to your list. Knowing whether or not your subscribers are responding is key to learning more about their needs and what resonates. This way, you can keep delivering more of what they want versus what you think they want.
Analyzing data is an important step in your email marketing strategy. It will guide you in creating better campaigns in the future; campaigns that move users to open your message, click on your links, and take action!
The good news is, your email marketing software makes it easy for your to access this data and test different aspects of your email. Here are a few key elements to consider to begin better analyzing data from your email marketing.
3 Profound Ways to Analyze Data and Improve Your Email Marketing Efforts
#1 Know Where You Are to Generate Better Results
First, it’s important to understand your current metrics so you know which areas to focus on. Use the following questions to determine where you are now from your email results:
- What’s your open rate?
- How many subscribers are clicking on your links?
- What time is your email list most active?
- What’s the average revenue per campaign sent?
- What’s the average revenue per subscriber?
This is a good start. Armed with this knowledge, now you can better leverage data to progress your email marketing!
#2 Key Elements You Can Test
There are several variables involved when creating and writing your email content. Each of these can be tested to see what will improve the email experience. From the headline to the actual message sent, getting used to consistently testing each part will help you, over time, formulate a winning email campaign that consistently drives results.
An obvious element to test is the subject line. By doing a split A/B test, you can draft two subject lines to discover which one generates the best open-rates. Do questions perform well or do subject lines with numbers resonate better? You’ll never know until you start testing.
Here are a few other things you can test:
- Preheader Text (short and concise or a one-sentence preheader?)
- Best Times to Send Out (mornings? And if so, what time? Early or late morning?)
- Images (yay or nay?)
- CTA Button (do certain colors perform better?)
- Layout (a basic email or does email design engage subscribers better?)
Testing is key. What you think may work may not. It’s important to have at least two versions of your variable to truly learn what drives favorable behaviors from your leads.
#3 Only Test One Variable at a Time
The final takeaway to keep in mind is that you only want to test one key element at a time. You see, if you decide to test 2-3 different things, you won’t know which change caused the result. There’s plenty of campaigns and emails where you’ll have a chance to try each variable but do just focus on one.
Using data will improve your email marketing…period! With consistency, you will better the email experience in the inbox, prompting more subscribers to engage with your content.
As a result, you will notice increased open-rates, clickthroughs, and revenue generation. You’re giving the people what they want while progressing your own digital marketing goals. It’s a win-win!
Are you ready to ramp up your email marketing to create better experiences in the inbox? Grab the Electrified Email Marketing Ebook.