It’s that time of year. The holiday season is starting to bear down on us. You walk into a store and see the holidays coming at you. Or you’re getting ads in your email or the post. Sometimes you even sigh and say, “Already?!”
An Experian Marketing Survey reveals that almost 70% of marketers start planning their holiday campaigns by August. And the majority of the campaigns start between the last 2 weeks of October and the first 2 weeks of November.
There’s no surprise to these stats considering each year the amount of money spent over the holiday season increases exponentially. But the questions that I’ve really gotta ask are “Are you prepared? Is your business ready?
Below are a few ideas on how to execute successful campaigns:
Sales and special offers tend to be a driving source when it comes to holiday purchasing decisions. Coupons, sales and other offers not only bring value to your customers, but it helps show that you value them.
People are increasingly using social media and increasingly purchasing online and from their mobile devices. So what better place to interact with your customers and share those special offers we talked about earlier.
Bring Some Holiday Cheer
Make the shopping process as seamless as possible. And treat your customers right. Make them feel special!
Keep Going to the Last Minute
Even with the shopping season starting early, there are always those last minute shoppers. A lot of people still shop on Christmas Eve!
Now it’s your chance to chime in. Have you started your holiday marketing? And let us know your opinion on when the best time to start is? Or when is TOO early?