You’re So Vain…I really hope this post ain’t about you
So, we all have our moments when we care about vanity a little too much maybe. Right?! Whether it’s what we look like, whether we’re wearing the right thing, or our hair is perfectly in place. [And no, don’t even try to tell me that’s only a chick...
7 Things I Learned in 7 Years of Business
It’s August and I’m not ready for summer to be over! I need to do a little bit more soaking in the sun and enjoying myself, [anyone else?!]. And this month is always a little special to me, so I am doing a little bit more celebrating before fall is upon us. This month...
Nobody Cares About Your Reader’s Choice Award
So have you ever made a list for your service offerings, or for an advertisement about your business that included things like: Snazzy readers choice award badge Accreditation seal List of Awards List of technology you use Description of the location (warm...
How to Improve Your Email Marketing Performance
Did you know email is one of the top marketing tools to boost customer retention, increase revenue, and hone customer relationships? In fact, according to WordStream, 59% of B2B marketers say email is their most effective channel in terms of revenue generation....
Email Segmentation and Personalization
Did you know that the ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively (Source: HubSpot)? Practicing email segmentation is one of the best...
