Is your business participating in Small Business Saturday®? You know, that “other” shopping day between Black Friday and Cyber Monday? Small Business Saturday, in its third year, encourages people to shop local and shop small. Since most small businesses rely heavily on local customers, it’s a great opportunity to get your business out there, and to reach those in your local community.

You might ask me why you should participate, and all I can respond is, “why NOT?” SBS has grown significantly in its short history. Over 100 million people are expected to participate this year. If that number isn’t enough, you can check out SBS’s over 3 million facebook fans.

Participating drives more people to your business. The shop-small website gives you great tips and resources, as well as, providing consumers with a search tool so they can find what businesses are participating in their areas.

Getting involved is easy:

• You can get free printable signage & web marketing materials at the Shop-Small Website.
• It’s also suggested that you have a special offer or promotion. That added promo gives the local customers even more incentive to stop in on SBS.
• Use social media & local advertising to spread the word.

Small Business Saturday is a great opportunity to reach your customer base, and help drive sales for the rest of the year. And remember to show em why they should always shop with you.