Did you know email marketing is a powerful strategy for growing your small business?
B2B and B2C brands alike are leveraging this tool to further engage their audience, build relationships, and increase retention. It’s a big component of inbound marketing and simply a must if you desire to connect and reach your ideal customer in 2018.
As you make plans to ramp up business this year, consider why amplifying your email marketing will be a huge move for your small business brand.
1. Foster and Hone Relationships with Your Leads
Email marketing is the bridge that converts your newly subscribed leads into loyal fans. Through valuable content that resonates with their needs and problems, you continue to build this relationship so you become a trusted source.
As they get to know, like, and trust you through your emails, they’re more apt to do business with you…and remain long-term.
2. Keeps Followers Connected to Your Small Business
Although social media is a great way to keep followers connected with your brand, not all of them are seeing your content. The organic reach on social networks like Facebook has declined significantly. That is making it more challenging for your audience to engage with your posts.
Yet, email marketing has a better success rate in reaching your desired audience. With some best email practices like good headlines and short, concise content that highlights a benefit, you’re certain to improve your open-rates and stay in front of your leads.
3. Send Personalized Messages through Email Segmentation
Another reason why email marketing is great for small business is it allows you to tailor your content for the specific individual receiving the email.
You see, by segmenting your list, or divvying your subscribers into separate categories that relate to their preferences, you’re able to truly personalize your content so it speaks to that person. It’s incredibly effective in generating engagement.
In fact, according to WordStream, segmented email campaigns generate an open rate that is 14.32% higher than non-segmented campaigns and a 100.95% higher click-through rate. It also generates 58% of all revenue.
So using email segmentation, your email marketing strategy can grow your small business with new and repeat sales.
4. Strategically Move Your Customers through the Buyer’s Journey
People simply don’t purchase the first time they see your blog post, Facebook ad, or video. They must be nurtured continuously with your content to get them closer to the buyer’s decision.
Your email strategy is the tool that gets this job done! Strategically sharing content that appeals to each phase of the buyer’s journey converts your leads into paying customers. You’re giving them what they want at the appropriate time, boosting your success of engaging your audience and increasing revenue.
5. People Check their Emails
A survey reported that 40% of people check their email between 6 and 20 times per day. Forbes shared the average person checks their email about 15 times per day. WordStream also offered statistics that 73% of millennials identify email as their preferred means of business communication and that 72.9% of 18-24 use their phones to check email.
In other words, people do check their emails. And since emails have a better chance of reaching your targeted audience than social media, it’s a more effective marketing strategy to promoting your small business.
6. Recipients Are Expecting to Hear from You
When people take the time to opt into your list, they’re waiting to hear from you. Studies show that people want to receive emails from brands that are informative and add value. You’re in the best position to cement your authority in your industry by sharing relative content that caters to your audience. Use your email marketing to stay engaged and responsive to your market.
7. It’s the #1 Way to Grow Your Revenue
Email marketing is by far the best strategy to increase your bottom line. Fifty-nine percent of B2B marketers reveal their email marketing is their most effective channel for revenue generation. Additionally, for B2C brands, consumers who purchase products through email spend 138% more than those that don’t receive email offers (Source: WordStream).
Other reports share how email marketing is a driving force for customer retention and building brand loyalty. Small businesses who leverage email marketing simply enjoy these benefits that positively impact their revenue and company’s growth!
Email Marketing is a Must for Your Small Business
Bolstering your email marketing efforts will yield amazing returns for your small business. With consistency, you’ll experience an increase in engagement from your leads and actions that result in better profits for your business. If you want to know more about improving your email efforts check out my Electrified Email Marketing Ebook.