Do you ever feel like your freelance business has you running around like a chicken with its head cut off?
You’re not the only one.
After going through the great debate on when to take the plunge and leave that comfortable, in-house job, you settled into a nice honeymoon phase, enjoying the perks of freelancing.
You excitedly jump from project to project, basking in the glow of your self-made schedule and that lack of a boss thing.
But then some realities begin to set in.
You’re spending more time selling, marketing, bookkeeping, customer servicing, etc. than you are doing the actual craft that you love.
And all of those hats can start to make your head sweaty.
Getting pulled in every direction, you start to get a little frazzled.
But there’s something that can change all that.
It’s a sneaky little thing called CLARITY.
Ok, maybe it’s actually a BIG thing.
And it’s not just for big business. Freelancers need it too!
Like many things in life, prioritizing is a top priority.
Trying to do everything for everyone will lead to burnout faster than a match in a monsoon.
Clarity guides you and can propel your growth if you can catch that elusive little thing.
So here are three ways to help you grab ahold of it.
1. Do a self-check
- What are your strengths and weaknesses?
- Why do you do what you do? (what’s your big why or motivation?)
- What things are draining your energy now?
By answering questions like these, you’ll be able to figure out exactly what YOU WANT to be doing.
2. When it comes to finding clarity in your freelance business, you have to be a scientist. (Ugh, another hat to wear?!) You have to be willing to test like a scientist.
You experiment to find out. Experience by doing you might say.
Sometimes clarity reveals itself like a puzzle’s picture coming into focus. So don’t be afraid to try things.
3. List out the projects you’ve worked on that totally lit you up.
List out the clients that you’ve worked with that you absolutely loved.
Are there correlations here? What do your favorite projects have in common?
What about the clients?
Focus on these things, because these are what you want more of!
Freelancing is awesome, but it’s not always easy.
Gaining clarity can eliminate ambiguity for both you and your audience/customers.
So take a few minutes and revisit what success looks like to you. Then eliminate the other noise and move full steam ahead!
If you want to learn more about freelancing, grab my free course “How to Sell Yourself as a Freelancer or Solopreneur Without the ICK!”