It still fascinates me that restaurant owners are still allowing their reputations and businesses to chance. Relying on review sites and location listings as their only online presence.
If you’re a restaurant owner and you want to bring in customers, having control of your restaurant website and its contents can be as critical as your food and service!
Here are a few tips to follow:
1. Be Mobile!
People are searching for restaurants on-the-go. More than 1/2 of all searches are taking place on mobile devices these days. If your site isn’t appealing or convenient to look at on their cell phone…it’s a lost customer.
2. Don’t Make People Download Your Menu.
Hungry people on their mobile phone won’t go through the trouble of downloading. They want to see your offerings easily.
3. Show Off The Goods!
People are visual. Great images of food that can make their mouth water will draw them in. No one needs a lot of text to read or pictures of your building and staff. It’s your food that brings em in!
4. Make It Easy To Call and/or Find Your Restaurant.
If a person can make a reservation right from their phone, even better. A least a one click call button will put you in good shape.
Your website is the face of your business these days. (And it’ll work 24/7 for you!) Having an appealing and most importantly easy-to-use website, will bring you customers. And it usually sees more return than other advertising ventures.