Time and technology are always changing. Walking down the street or sitting in your favorite restaurant, people are increasingly on their smartphones. We’ve all noticed right? Sometimes even to our annoyance. The question is: has your business?
People aren’t just accessing the web via a desktop computer anymore. Increasing numbers are doing so from many different platforms and screen sizes. So it stands to reason your business’s website should function properly across multiple platforms.
It might seem overwhelming to worry about getting your website working on all platforms, but that’s where responsive web design comes in. Responsive design allows your site to look and work properly across all platforms.
There are several small business benefits to responsive web design.
No need for a separate stand alone mobile site.
It takes less time only creating one website, not to mention it’s easier to update one as opposed to two.
A responsive site is more user friendly.
Have you ever visited an older website that looks almost silly on a large computer monitor and is basically useless functionally on a a smartphone? It’s frustrating if you can’t read or use the menu links, so you just abandon the site and go elsewhere. (If that’s your business’s website, you’re losing business)
A greater audience reach.
As mobile device usage increases, you’ll be able to connect with those users. You won’t lose out to a competitor who’s already using a responsive site.
Responsive web design keep your business ahead of or at least in line with new technology. The future only holds more mobile devices. A responsive website is key to keeping your current and potential customers happy and it keeps you ahead of many of your competitors.
So what do you think? Has your business went to a responsive site design? What have the results been?