You may have heard last week about some admissions from Facebook. In this article from AdAge they admit to limiting pages organic reach, and that the best way to get your content seen by your fans is to pay to promote it. That’s why if you own a Facebook page, you should read on…
Over the last few years Facebook has made numerous changes whether it be to layout and design or changes in the algorithm that determines what does and does not show up in the news feed. This time being no different.
I’m not here to go on a rant about whether what they’re doing is right or wrong. Because let’s be honest, they’re a business and especially since going public, their goal is to MAKE MONEY. What I am here for is to keep my clients and other small businesses informed. And I’m here to guide you in your marketing efforts the best way that I can.
As Facebook page owners, we share our events, promotions and special offers. We also share a lot of free content that we think will be helpful and education for our audience. That’s why our fans like our pages right!? But it doesn’t make financial sense for small businesses to pay Facebook just to give free resources to our fans.
So here’s what you should be doing to deal with this…
Make sure you have your own website!
That way the content you create really is your own. And it’s not at the mercy of someone else. Facebook is at liberty to make any changes they want, shut your page down or go the way of MySpace at a moments notice.
Using social channels is still a great marketing tactic. But don’t put all your eggs in one basket. There are so many other social sites like Twitter, Google+ and Pinterest to name a few. Get going on at least 1 other platform.
Grow your email list!
Your own list is something you can control. Start building it by incorporating an email opt in on your site and site channels, so you can begin migrating them.
That being said,
It’s possible that you will gradually see fewer and fewer of our posts on Facebook too. If you want to be sure you aren’t missing our great content, it might be a good idea to hop on our email list here. (Go ahead and ask your fans to do the same on your site.)
If your business’s entire online presence relies on Facebook, it’s time to rethink it. Our small business web design packages are a great way to get a professional look at an affordable price.
And if you have other questions about marketing on social media, comment below or contact us directly, we’re happy to help in any way we can.